2002 Bruce Transportation Honda CBR954RR


Reserve Bike With Non-Refundable Deposit



Additional photos of this Bruce Honda CBR954RR are available here for your perusal.

Bruce Transportation was the largest school bus company on the East Coast for quite some time. When Bruce sold the company, he used some of the proceeds to start a race team. He contracted with Kevin from Erion Racing to not only build him a team but also to run it for him for a number of years. In many ways, it was a sister bike to the Erion bikes and actually caused some issues for Erion as its racing record was shadowing the parent team!

Jake Zemke and Alex Gobert rode this 954, the former noting that the new chassis allowed for much more rear traction than the 929.

It took us quite a while to source this bike, but it was well worth it. It’s got special meaning to us as Stephen the Professor (our head wrench) worked for the Bruce Team and we wanted him to see it again. Having him fire it up again put a smile on all of our faces!

As you can see from the pics, the bike is in its original race condition and is absolutely loaded with trick parts. The build cost for these was into the 6 figure range at the time as they had all the finest race bits. Ohlins suspension, magnesium wheels, Yoshimura exhaust, kevlar ram air intake, full Brembo brakes…the list goes on and on.

We could deliver this bike dry and ready for storage or as a runner for those of you that want a track day terror. As a legitimate race bike, it will need a bump starter and it is in no way street legal.

In March of 2021 we noticed that the engine had a crack in the block, so we installed a spare motor that came with the bike.

The sale includes spare wheels.

“91” is not the number this bike raced Formula Xtreme under – it was later changed as the son of Bruce Transportation Group’s owner rode the bike as well.

Who says school buses have to be boring?

Additional Information








True Mileage Unknown


Bill of Sale Only

Private Party/Dealership

Not Applicable


Not Applicable

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Shipping Information

Continental US:
Haul Bikes will ship anything sold through Iconic for a starting rate of $750 in the Continental US (prices may increase in rural markets), and Iconic will handle the paperwork on your behalf. You do not need to crate your bike or drain the gas/disconnect the battery if you go with Haul Bikes. We are glad to work with the shipper of your choice as well, but you will have to arrange it.

Please note:

  • spares/extras will have to be shipped separately via FedEx or similar.
  • the fee includes $15,000 of insurance with a $500 deductible. Additional insurance can be purchased at a cost of $50 per additional $5,000 of value.
  • additional details can be found here

Southern California
On a case-by-case basis, we can transport motorcycles in our van.

We are located in Santa Monica, California 90405.
Local Rates (one way):
0-50 miles: $150
50-150 miles: $300

Please contact concierge@iconicmotorbikes.com for a quote.

We recommend TFX

$1,500 for Los Angeles, CA to Canada is a ROUGH ballpark, please contact TFX for an exact quote including shipping and customs.

Europe and Asia:
We recommend Shippio

$5,000 for US to Europe/Asia is a VERY ROUGH ballpark which includes transport as well as customs fees and duties. Please contact Shippio for an exact quote.

Australia/New Zealand:
We recommend Bikes Abroad

$1,500 for US to Australia is a ROUGH ballpark, please contact Bikes Abroad for an exact quote including shipping and customs.

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